Clik here to view.
4 Ways to Measure Social Media and Its Impact on Your Brand
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to...
View ArticleClik here to view.
How to Measure Social Media Return on Investment for the Complex Sale
Are you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for?One of the reasons measuring the return on investment...
View ArticleClik here to view.
How to Measure Social Media’s Impact on Customer Retention
Do you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers.The cost-effectiveness of...
View ArticleClik here to view.
8 Social Media Metrics You Should Be Measuring
Do you think social media measurement is only about return on investment (ROI)?Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a...
View ArticleClik here to view.
5 Social Media Mistakes That Hurt Your Sales
Is social media NOT working for your company? Have you tried to show the return on investment (ROI) and it’s still negative?If you’ve been using social media for a while and you’re still waiting for it...
View ArticleClik here to view.
Is HootSuite Pro a Smart Investment?
Have you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be...
View ArticleClik here to view.
Should You Use Radian6 for Social Media Monitoring?
Are you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a...
View ArticleClik here to view.
4 Tips for Converting Social Media Leads
Are you finding your social media efforts aren’t generating enough leads? Do the ones that come through “die on the vine”? This article will tell you why and what to do about it.To fix the lead...
View ArticleClik here to view.
7 Tips for Selling Executives on Social Media
Are you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving...
View ArticleClik here to view.
3 Rewards and 3 Risks of Making Customers Brand Ambassadors
Are you prepared to put your customers in charge of your brand… literally?What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards...
View ArticleClik here to view.
6 Ways to Convert Social Media Traffic Into Leads
Are you getting traffic from social media? Want to convert some of that traffic into leads?This article will share six easy ways to turn lurkers into leads.Some backgroundA little background starts by...
View ArticleClik here to view.
7 Ways to Develop Customer Tribes for Your Business
Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups?Some brands, like Wachovia, use a single corporate channel for all of their social...
View ArticleClik here to view.
6 Ways to Track the Impact of Social Media on Public Relations
Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?This post will focus on six metrics you can use to measure...
View ArticleClik here to view.
5 Tips to Sell Your Blog
Do you wonder if your blog has the potential for a big payoff?Here are 5 tips to position your blog to attract corporate buyers.The $315 million–dollar acquisition of Huffington Post by AOL definitely...
View ArticleClik here to view.
5 Tips for Moving Social Media Leads Into the Sales Funnel
Have you been able to turn your fans and followers into active prospects?Are you interested in monetizing the social media channel?Keep reading for five tips to turn fans and followers into a revenue...
View ArticleClik here to view.
5 Ways Social Media Can Increase Your Revenue From Existing Customers
Are you using social media to keep your existing customers happy?Do you want to figure out how to drive revenue from existing customers through the social channel?This post will give you 5 tips to gain...
View ArticleClik here to view.
5 Reasons You Should Measure Social Media Return on Investment
Are you wondering if measuring social media return on investment (ROI) is important?Do you cringe when you think about putting together another report?You aren’t alone. But times are changing for...
View ArticleHow to Create a Social Support Team for Free
Do you have customers seeking support via social media? Are people talking about your company online? Many companies simply can’t afford to hire a social support team. So what are your options to...
View ArticleHow to Measure Your Social Media ROI Using Google Analytics
Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data...
View Article
